200X Growth in Order Volumes
Cloud Logic Ltd. is an eCommerce solution provider from the Philippines managing brands such as Unilever, Gingersnaps, Revlon and others from SEA markets. Providing the best end-to-end experience has always been a focus for the team and one of the reasons for its success.
Rewind a couple of years back, the company was facing a few challenges while ramping up its operations in the Philippines. There was a disparity in inventory and warehouse management processes, more manpower was utilized in handling secondary tasks and they needed improvement in their order management processes.
While Cloud Logic was sufficiently doing well, their operational flows needed an upgrade. They had to scrutinize frequent inventory checks, their orders were barely manageable while the brands they serviced expected more sales. Reviewing all these operational hassles, Cloud Logic conferred it was time for a system upgrade that could help them overcome these limitations.
Challenges
1. Knowledge of the existing market
As Cloud Logic served mostly in the Philippines and nearby markets, they wanted to associate with a partner who had the experience of the consumer behaviour, local know-how and culture of these markets. Of course, it was also crucial that the technology had local integrations with ecosystem players such as marketplaces, last-mile carriers, and ERPs.
2. Uniformity in Product Information
Another critical process that Cloud Logic wanted to capitalize on was to have a universal shopping experience. Adding product information on each of the marketplace manually used to take too much time. Moreover, maintaining uniformity in product information across all channels used to be difficult. Hence, ensuring that uniform information was updated across all the sales channels was imperative.
Therefore, they were looking for a centralized Order and Inventory Management System that could be directly integrated with marketplaces, last-mile carriers and Warehouse Management System without complicating their manual processes.
3. Control and Visibility
Not having complete visibility across business operations was restricting Cloud Logic to capitalize on high order volumes. They were continuously losing resources in managing their inventory. Furthermore, they were having trouble in tracking sales analytics, enhancing speed and agility in their physical operations and achieving the targeted growth that they planned.
Therefore, Cloud Logic was looking for a centralized Order and Inventory Management System, that could be directly integrated with the right marketplaces, last-mile carriers, and their Warehouse Management System, while improving their manual processes.
Implementation
Centralization and seamless processing were the essence of Cloud Logics’ operations empowerment. After a thorough analysis, Anchanto’s signature platforms for multichannel eCommerce and warehouse management turned out to be a perfect fit for the company.
Anchanto OMS, our multichannel management platform enabled Cloud Logic with seamless inventory and order management, and ready integrations with ERPs and accounting tools. Having a system with backend capabilities such as product information management (PIM) and digital asset management (DAM) enabled Cloud Logic to maintain uniform information across all its channels.
Additionally, its powerful integrations with marketplaces and web stores helped increase efficiency throughout the multichannel ecosystem.
Wareo, our eWarehouse Management system, enhanced their efficiency through separate B2B and B2C order processing, seamless pick-pack flow, and ready integrations with 3PL players.
Results
a. Increased Order Volume and Optimized Process Flows
After implementing the system, in a period of 3 months Cloud Logic was able to speed up their order fulfillment cycle. This led to increasing their order volumes of one of their warehouses from 30 orders/day to 6000 orders/day.
Furthermore, they were also able to accelerate their micro-processes. Earlier, it used to take at least 10 business days to generate shipping notes and purchase orders. With integrated processes and an improved system, they were able to reduce this turnaround time by 70%.
b. Transformed Inventory and Warehouse Processes
With all its inventory, stocks and orders synced together, Cloud Logic achieved 99% accuracy in their inventory and reports. With simple clicks, their teams could view complete information and check order status.
c. Enhanced Customer Experience
Having a centralized platform to add, manage and monitor all sales channels and their complete product range enabled Cloud Logic to offer an improved customer experience with rich content, product catalogues and a single flow of information.
d. Added Capabilities
After analyzing the existing operational processes, Anchanto added capabilities such as user roles and API integrations that would benefit Cloud Logic.
Here’s an example. Cloud Logic serves a large number of fashion brands, and ‘Gift with Purchase’ is a main promotional arm for fashion brands. But certain marketplaces limit this functionality, so our team designed and developed this capability and made it accessible to all of our users. Eventually, more capabilities of this type were added, ensuring smoother operations for the company.
Conclusion
The flexibility and powerful integrations from Anchanto OMS and Anchanto WMS helped Cloud Logic deploy seamless operations and achieve eCommerce success for the brands it served. They were also able to smoothly integrate their warehouse and order management operations.
With increased efficiency, they now have complete visibility across all of their warehouses and have added more eCommerce channels since their association with Anchanto. This way, Cloud Logic found the right platform that empowered their business operations and helped them boost ROI.
