Leading Meal Manufacturer & Retailer Sai Gon Food Partners with Anchanto, Achieves Rapid E-Commerce Growth

• Sai Gon Food embraces a comprehensive digital distribution strategy, eyes cost optimization with powerful SaaS solutions.
• The company achieves an impressive 95% automation in processing orders, with the goal of reaching 100% in the near future.

Hanoi, Vietnam, 8 August 2023 – Sai Gon Food, a leading Meal Manufacturer and Supplier in Vietnam, announced a partnership with Anchanto, the global e-commerce SaaS technology company in a move to scale to boost efficiency and achieve e-commerce operations. Sai Gon Food is looking to adapt as per market trends and expand to a wider consumer reach with enhanced technology infrastructure.

Having achieved remarkable success in exports and the domestic market for over two decades, Sai Gon Food aims to become a top player in its industry. It has diversified its product offerings of frozen processed seafood products for export and fresh porridge products, ready-to-eat and ready-to-cook meals targeting middle and high-end customers, as well as young, dynamic consumers who prioritize convenience.

Now, the manufacturer is targeting e-commerce as a major revenue stream. With a strong presence as a retailer on major e-commerce platforms like Lazada, Shopee, and Tiki, Sai Gon Food is now exploring opportunities on the emerging social commerce platform TikTok Shop.

The company believes that the next step is identifying the best way to optimize e-commerce operations to become more efficient and cost-effective with this distribution channel. But as setting up processes on ERP software was not enough to achieve this, robust technology infrastructure and a connected ecosystem became essential.

Sai Gon Food leveraged Anchanto’s innovative solutions for multi-channel e-commerce management and 10+ years of e-commerce experience to support its digital distribution. Without these essentials, Sai Gon Food was challenged due to its manual processes, fragmentation in omnichannel management, absence of order routing across warehouses, and overselling of products due to non-updated inventory.

Given its extensive experience working with global brands and companies like Panasonic, L’Oréal, HP, The Body Shop, Nestle, P&G, and more, Anchanto was an obvious choice for Sai Gon Food. Implementing the SaaS company’s technology with approved processes and tools initiates backend automations saving time, money, and consistent customer experience across sales channels. Partnering with Anchanto gave Sai Gon Food the means to integrate existing tools, boost efficiency, reduce operating costs, and optimize human resources to focus on production and product quality.

“We use Anchanto Order Management to enhance our operations and curtail costs. The SaaS solution automates 95% of our order processing and provides real-time visibility on orders and inventory through centralized sales channel management.

 

The OMS saves over 50% of time used to list products online, offers simple inventory management through virtual bundling, and automatically allocates customer orders to the warehouse located closest for delivery. This saves time, reduces errors, returns, cancellations, and the need for additional staff, shrinking costs significantly,” says Hung Le Quoc, Vice President- Supply Chain, Sai Gon Food.

The manufacturer and retailer company sees promise in e-commerce as a channel with fast and sustainable growth in the coming years. So Anchanto will be an indispensable part for Sai Gon Food to increase sales in this channel.

“Empowering ambitious companies on their e-commerce journey with powerful, agile technology and local market expertise has always been our objective. We are honored to partner with Sai Gon Food and enable their long-term distribution strategy through e-commerce. Leveraging our platform, strong local presence in Asia and beyond, and network of integrated partners, we are committed to supporting the company’s ambitious digital commerce plan across markets,” says Tuyen DINH, Anchanto Country Head, Vietnam.